![]() Follow the word count suggestion from the stats mentioned above, or start tracking your word count to see what length generates the most responses. Set a word limit for your emails going forward. ![]() If you’re pitching a product that is more cost-efficient than the competition’s, for example, a subject such as “Want to save 20% on annual operating costs?” might do the trick to boost your open rates. It means conveying the importance of your message and hinting at what your company can do for a prospect’s organization before they even open your email. This doesn’t mean using all caps to scream something at your prospects like “CAN YOU OPEN THIS NOW TO SAVE MONEY?” Sara Hartanov, the client success manager at Capterra, advises B2B sales teams to “ask a question, create urgency, and add value” in their email subject lines. Use these tips to stop alienating prospects by sending better, thoughtful, more informative emails. Poorly written emails aren’t endearing your business to anyone, prospects or otherwise. ![]() Not only will these tips help you start meeting your sales quota, they’ll also help you stop annoying potential customers. 6 B2B sales email tips to help you close the deal While it might seem like a long shot, there are a few tips you can follow to boost your open rates and reach more prospects. And depending on your industry, that open rate can dip even lower.Īs a salesperson trying to close as many deals as possible, you want to make sure that your emails are part of that 24%. I know I’m in the majority with my send-to-trash habits the average open rate for sales emails is only 24%. ![]() I get hundreds of emails a day and delete most of them immediately. I don’t know about you, but work emails are the bane of my existence. ![]()
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